Latin Arc to lead the “BleuTourMed” Horizontal Project under the Interreg Med Programme.

The “BleuTourMed” Horizontal Project has been approved under the framework of the “Priority Axis 3” of the Interreg Med Programme whose goal is to “protect and promote Mediterranean cultural and natural resources”. In this context, the specific aim of the BleuTourMed project shall be to coordinate the community of modular projects on Sustainable and Coastal Tourism under the said programme. It will be launched on Nov 1st for a period of 3 years.

Led by the Latin Arc, BleuTourMed is built on the basis of a transnational partnership including several Mediterranean institutions – among which we find Plan Bleu, Panteion University (Greece), UNIMED (Network of Mediterranean Universities), the Adriatic-Ionian Euroregion (Croatia) and the Barcelona Province Tourism Board (Spain).   

Through a joint communication and capitalisation strategy, BleuTourMed will ensure compliance with the objectives set by the Thematic Community on Sustainable Tourism which are to protect and promote Mediterranean natural and cultural resources, reduce the impact of human activities and improve governance. 

Under the coordination of Horizontal Projects, Thematic Communities shall contribute to the development of the Governance Axis in the Mediterranean through the provision of their main results. It is expected that these coordination efforts will enhance the full optimization and integration of Tourism into the EU agenda.

The Latin Arc – as BleuTourMed’s leader - reaffirms its commitment to tackling key issues in the Mediterranean area such as Sustainable Tourism. The network is a platform of capitalization for sustainable development in the Mediterranean region.

Interreg Med:



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